Your privacy is very important to us. This Privacy Policy describes Paula Deen Enterprises ("PDE") and EQAL Inc.'s ("EQAL") (collectively "We" "Us" or "Our") use of personally identifiable information ("PII"-- your full name, email address, mailing address, telephone number) that Members voluntarily provide to Us when they register for an account or otherwise provide PII to Us through your use of the website found at www.RealWomenOfPhiladelphia.com or www.pauladeen.com/realwomen ("Website"). This Website is for a general audience service and does not knowingly collect PII from children under 13 years of age. This Website is operated by EQAL and is part of the EQAL Services platform. To review the Terms of Use and all other elements related to the EQAL Service, click HERE.

From time to time We may modify this Privacy Policy to reflect industry initiatives or changes in the law, our PII collection and use practices, the features of this Website, and such modifications shall be effective upon posting by Us. Your continued use of this Website after We posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. If We materially change Our practices regarding collection or use of your PII, your PII will continue to be governed by the Policy under which it was collected unless you have been provided notice of, and have not objected to, the change.

When We collect PII from you it is because you are voluntarily providing that information through your use of Umbrella or submitting PII to us in order to register as a Member. In addition, We collect other non-PII including IP address, aggregate user data, and browser type. This data is used to manage and the Website, track usage, and for security purposes. Members may also choose to provide or store non-PII information in their account, including but not limited to date of birth, interests, hobbies, lifestyle choices, groups with whom they are affiliated (schools, companies), videos and/or pictures, private messages, bulletins or personal statements (collectively "Profile Information"). The Information in a Member's account is provided at his or her sole discretion.

Members can change their PII and Profile Information at any time and can control how other Members and We communicate with them by controlling their account settings, available within the "Edit Profile" section of the Member's profile page on any website operated by EQAL. Cookies are small bits of information that EQAL places on your computer. EQAL uses cookies to identify your Internet browser, store preferences, and determine whether you have installed the enabling software needed to access certain material on Umbrella. Data in cookies may be read to authenticate user sessions or provide services.

You can program your computer to warn you each time a cookie is being sent, block third party cookies or block all cookies. However, by blocking all cookies you may not have access to certain features on Umbrella.

When you voluntarily provide PII to Us, we will make sure you are informed about who is collecting the information, how and why the information is being collected and the types of uses We will make of the information to the extent it is being used in a manner that differs from what is allowed pursuant to this Privacy Policy.

This Website may be linked to Internet sites operated by other companies. We are not responsible for the privacy practices of websites or other services operated by third parties that are linked to or integrated with this Website or for the privacy practices of third party Internet advertising companies. Once you leave this Website via such a link (e.g., to sites such as http://www.youtube.com), access a third party application (such as widgets) or click on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine, among other things, how they will handle any PII they collect from you.

Third party applications (such as widgets) created by third party developers may also be available on this Website. Third party applications are small bits of software, often with interactivity, that can be installed into Members' profiles or shared with other Users. However, we do not control the third party developers, and cannot dictate their actions. When a Member engages with a third party application, that Member is interacting with the third party developer, not with Us. We encourage Members not to provide PII to the third party's application unless the Member knows the party with whom it is interacting.

We will only use the PII you provide under this Privacy Policy in a manner that is consistent with this Privacy Policy. If We obtain PII from a third party, such as a business partner, our use of that information is also governed by this Privacy Policy.

In order to locate other Website Members that you may already know, EQAL allows Users to search for Members using Registration PII (i.e., full name or email address). EQAL also allows Users to browse for certain Profile Information in order to help connect with Members. EQAL may also enable Members to publicly display some Registration PII as an element of their Profile Information if they choose to do so via a profile setting under "Edit Profile." Search engines may index the portion of a Member's profile (including the Profile Information it contains) that is publicly displayed.

If you have consented to receive promotional materials (e.g., newsletters) or notifications from Us, We may periodically use your email address to send you such materials related to our products or services, as applicable. If you want to stop receiving such materials from Us, you can access the "Edit Profile" section on your profile page within this Website or follow the unsubscribe instructions at the bottom of each email.

Our employees, agents and contractors must have a business reason to obtain access to your PII. EQAL may share your PII with those who help us manage or provide EQAL Services information activities (for example, message board administration, order fulfillment, statistical analyses, data processing), or with outside contractors, agents or sponsors who help us with the administration, judging and prize fulfillment aspects of contests, promotions and sweepstakes.

There may be instances when We may access or disclose PII, Profile Information or non-PII without providing you a choice in order to: (i) protect or defend Our legal rights or property, Our Affiliated Companies or their employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of Users of this Website or EQAL Services or members of the public including acting in urgent circumstances; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process. In addition, if EQAL sells all or part of its business or makes a sale or transfer of all or a material part of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, EQAL may transfer your PII to the party or parties involved in the transaction as part of that transaction.

When a Member who is located in the European Union chooses to post Profile Information that will be publicly disclosed, that Member is responsible for ensuring that such information conforms to all local data protection laws. We are not responsible under the EU local data protection laws for Member-posted information.

EQAL uses commercially reasonable administrative, technical, personnel and physical measures to safeguard PII and credit card information (if applicable) in its possession against loss, theft and unauthorized use, disclosure or modification. In addition, EQAL uses reasonable methods to make sure that PII is accurate, up-to-date and appropriately complete.

Whenever possible, EQAL Members may review the Registration PII we maintain about them in our records. We will take reasonable steps to correct any PII a Member informs us is incorrect. If you are a Member, you can view and change your Registration PII, Member preferences and Profile Information by logging into your account and navigating to the "Edit Profile" section on your profile page. If you ask Us to stop using your PII, We will honor that request while retaining any record of your PII that is necessary to comply with applicable federal, state or local law.

If you would like to communicate with us about this Privacy Policy or EQAL'S™ collection and use of your PII please email privacy@eqal.com or write to us at Privacy, EQAL, Inc., 5250 Lankershim Blvd., Suite 720, North Hollywood, CA 91601, Attn: Paras Maniar.